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Vision, Mission, Objectives

Vision

Achieving excellence in providing developmental banking services and contribute to the sustainable growth of the UAE economy.

Mission

Support the National Agenda of the Federal Government with respect to developing the strategic economic sectors focusing on the SME market segment and reduce the burden on the UAE nationals to own their residence while maintaining the financial stability of the bank

Objectives

  • Empower UAE Nationals
  • Provide competitive banking products, services and solutions.
  • Achieve excellence in customer service and customer satisfaction.
  • Guarantee integrity and respect in the internal institutional fabric of the bank.
  • Build trust-based relationships.
  • Benefit from cooperation opportunities.